Building Your Digital EPK: Modern Electronic Press Kit for Musicians
Create a professional Electronic Press Kit (EPK) that gets you bookings. Everything agents, venues, and festivals need in one downloadable package—or better yet, on your website.
Digital EPK for Musicians: Your 24/7 Booking Agent
A festival director is considering you for next season. It's 11 PM. They want to review your materials NOW.
What happens?
Musician A: "Let me email you my bio and some links tomorrow..." Musician B: "Everything's at myname-music.com/epk"
Who do you think gets remembered?
Your Electronic Press Kit (EPK) is your digital audition. It needs to be professional, complete, and instantly accessible.
In this article, I'll show you exactly how to create an EPK that booking agents, venues, and festivals actually want to use.
What is an Electronic Press Kit (EPK)?
The Digital Evolution of Press Materials
Old way (Physical press kit):
Cost: €20-50 per kit Delivery: 3-7 days Updates: Print new materials
Modern way (Electronic Press Kit):
Cost: €0 per "kit" Delivery: Instant Updates: Change once, updated everywhere
Two EPK Formats (You Need Both)
1. Website EPK Page
Best for: Quick access, sharing link
2. Downloadable PDF EPK
Best for: Email attachments, applications
Ideal: Both formats available on your website
Essential EPK Components
1. Professional Biography
You need THREE versions:
One-Liner (25-40 words):
> *Salzburg-based violinist Anna Schmidt performs internationally as soloist and chamber musician, specializing in contemporary Austrian composers and baroque repertoire.*
Use for: Social media, program notes, quick introductions
Short Bio (100-150 words):
Full paragraph covering:
Use for: Festival applications, concert programs, website
Long Bio (400-600 words):
Comprehensive narrative including:
Use for: Press releases, detailed applications, media features
Format requirements:
2. High-Resolution Photos
What you need:
Professional Headshot:
Action/Performance Photos:
File naming convention:
```
Schmidt-Anna-Violin-Headshot-Color-300dpi.jpg
Schmidt-Anna-Performance-Chamber-2024.jpg
Schmidt-Anna-Salzburg-Festival-Action.jpg
```
Organization:
Copyright note:
Always include photographer credits:
> *Photos by Maria Photography © 2025. For press use only.*
3. Audio Samples
Selection strategy:
Quality over quantity:
What to include:
Format options:
Streaming links (easiest):
Direct files (professional):
Include:
4. Video Materials
Essential video content:
Performance Highlight Reel (3-5 minutes):
Full Performance Videos (2-3 pieces):
Video format:
Production quality matters:
Budget option:
5. Repertoire List
Comprehensive but organized:
Classical musicians:
```
SOLO REPERTOIRE
Baroque:
J.S. Bach - Sonatas and Partitas for Solo Violin, BWV 1001-1006 (complete)
G.F. Handel - Violin Sonata in D major, HWV 371
Classical/Romantic:
W.A. Mozart - Violin Concerto No. 3-5
J. Brahms - Violin Concerto in D major, Op. 77
P. Tchaikovsky - Violin Concerto in D major, Op. 35
20th/21st Century:
A. Berg - Violin Concerto
A. Pärt - Fratres
CHAMBER MUSIC
String Quartet:
Haydn - Quartets Op. 76
Beethoven - Quartets Op. 18, 59, 131
Bartók - Quartet No. 4
Piano Trio:
Brahms - Piano Trio No. 1 in B major
Shostakovich - Piano Trio No. 2 in E minor
```
Contemporary/Jazz musicians:
Format:
6. Reviews & Press Clippings
What to include:
Media reviews:
Format:
Selection:
Example:
> *"Schmidt's interpretation of the Bach Partitas displayed remarkable technical prowess and deep musical insight."*
> — Die Presse, January 2024
Permission:
Ensure you have rights to use press materials.
7. Technical Rider (If Applicable)
For solo recitals/concertos:
Stage requirements:
Equipment needs:
Format:
8. Contact Information
Essential details:
Direct contact:
Management (if applicable):
Social media (optional):
Response time indication:
> *I respond to all booking inquiries within 24-48 hours.*
Organizing Your EPK: Website Version
Structure for Maximum Impact
EPK landing page layout:
```
ANNA SCHMIDT - ELECTRONIC PRESS KIT
[Professional headshot photo]
QUICK LINKS:
[Download Complete EPK PDF] [Contact]
BIOGRAPHY
[Short bio visible, with expand/collapse for long bio]
[Download Bio - PDF] [Download Bio - Word] [Download Bio - TXT]
PHOTOS
[Thumbnail gallery of professional photos]
[Download All Photos] [Individual download buttons]
AUDIO SAMPLES
[Embedded audio player with 3-5 tracks]
[Download Audio Files]
VIDEO
[Embedded video player or linked to YouTube/Vimeo]
[Full performance links]
REPERTOIRE
[Organized list - expandable sections]
[Download Repertoire PDF]
PRESS & REVIEWS
[Selected quotes with sources]
[Links to full articles]
CONTACT
[Contact form and direct contact details]
```
User Experience Best Practices
Make it effortless:
Professional presentation:
Creating the Downloadable PDF EPK
PDF Structure
Cover page:
Page 2: Short bio + photo
Page 3-4: Long bio
Page 5: Repertoire
Page 6: Reviews & Press
Page 7: Photos
Page 8: Audio/Video
Back page: Technical rider
Design tips:
File naming:
`Schmidt-Anna-Violin-EPK-2025.pdf`
Special Musician Discount
As a fellow musician, I understand the importance of professional materials.
Mention code MUSICIAN15 when you contact me for 15% off website packages that include professional EPK pages.
Perfect integration of your press materials into your website, making booking agents' lives easier and increasing your booking potential.
Distribution Strategy
Where to Share Your EPK
Include EPK link everywhere:
Proactive outreach:
Email template:
```
Subject: Performance Inquiry - [Your Name], [Instrument]
Dear [Contact Name],
I am writing to inquire about performance opportunities for the 2025/2026 season.
I am a [instrument/voice] based in [city], specializing in [your niche].
My complete Electronic Press Kit is available at:
www.yourname.com/epk
I would welcome the opportunity to discuss how I might contribute to your programming.
Best regards,
[Your Name]
[Phone]
[Email]
```
Following Up
If they download your EPK:
Stay organized:
Maintaining Your EPK
Regular Updates
Quarterly reviews:
Annual refresh:
After major events:
Version Control
Date your materials:
Keep archive:
Common EPK Mistakes to Avoid
Mistake 1: Outdated Materials
Problem: Last update was 2021
Impact: Looks inactive, unprofessional
Solution: Review and update quarterly minimum
Mistake 2: Poor Quality Media
Problem: Blurry photos, low-quality recordings
Impact: Undermines professionalism
Solution: Invest in professional materials—it's your career
Mistake 3: Too Much Content
Problem: 20 audio tracks, 50 photos, 10-page bio
Impact: Overwhelming, nothing stands out
Solution: Curate ruthlessly—best 3-5 of everything
Mistake 4: Difficult Access
Problem: Downloads broken, requires login, slow loading
Impact: Frustration, abandoned review
Solution: Test on multiple devices, make it effortless
Mistake 5: No Clear CTA
Problem: No obvious way to book you
Impact: Interest without action
Solution: Clear "Book Now" or contact button
Let's Build Your Professional EPK
What I Provide
Complete EPK solution:
Included in Professional Package (€1,650, or €1,402 with MUSICIAN15):
Contact for free consultation:
📧 info@amadeuswebdesign.com
📱 +43 650 7964955
Remember: Code MUSICIAN15 = 15% discount
---
*Written for professional musicians who want to be taken seriously | December 2025*
*Your EPK is your calling card. Make it professional, make it accessible, make it work for you 24/7.*
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