Web Design for Therapists: What Your Practice Website Needs
Website for physiotherapy, psychotherapy and medical practices: Special requirements, GDPR compliance and building trust.
Website for Therapists: Building Trust Digitally
As a therapist, doctor, or healthcare provider, you have special requirements for your website.
Why?
Your patients don't just trust you with their time - but with their health. This trust often begins on your website.
In this article, I'll show you what makes a professional therapy website.
Why Therapists Need a Professional Website
The Reality 2025
80% of patients search online:
Your website is:
Without a website:
You lose patients to colleagues with an online presence.
What Patients Expect
Before the first appointment, they want to:
1. Know who you are (photo, background)
2. Understand how you work (methods)
3. See where you are (address, directions)
4. Easily get in touch (phone, form)
5. Build trust (qualifications, experience)
Your website answers these questions - or patients go to the competition.
Special Requirements for Healthcare Websites
1. Trustworthiness Comes First
In healthcare, trust is everything.
What builds trust:
Transparency:
Professionalism:
Authenticity:
Evidence:
2. Patient Communication
Important:
Speak your patients' language, not technical jargon.
Instead of:
"Manual therapeutic techniques for mobilization of articular dysfunctions"
Better:
"Gentle hand techniques that release joint blockages and improve your mobility"
Basic rule:
Explain what you do and how it helps - understandably.
3. Privacy and Confidentiality
Patients entrust you with sensitive data.
Your website must show:
How:
More about [GDPR-compliant websites](/de/dsgvo-konforme-webseiten).
4. Accessibility
Your patients have different needs.
Technical accessibility:
Communicative accessibility:
5. Mobile-First
60-70% of your patients use smartphones.
Mobile-important:
What Belongs on a Therapist Website?
Must-Have Pages
1. Homepage
Task:
Convey first impression, build trust.
Elements:
Example structure:
```
"Welcome to Müller Physiotherapy
For 15 years we've been helping people in Salzburg
stay pain-free and mobile."
[Photo of you with patient]
→ Schedule appointment
```
2. About Me / About Us
What the patient wants to know:
Content:
Tip:
Be personal. Patients want to know the person.
3. Services
Most important page for SEO and information.
For each main service:
Example physiotherapy:
SEO tip:
Each main service on its own subpage = better Google rankings.
4. For Patients / FAQ
Answer common questions:
Organizationally:
Content-wise:
Advantage:
Fewer calls with standard questions, more time for patients.
5. Contact & Directions
What patients need:
Contact details:
Address:
Opening hours:
Appointment scheduling:
6. Imprint & Privacy
Legally required in Austria.
Imprint must contain:
Privacy policy:
Nice-to-Have Pages
Blog / Guide
Advantages:
Topic ideas:
Important:
No remote medical diagnosis! Articles are general information.
Practice Gallery
Show your rooms:
Advantage:
Takes away patients' fear of the unknown.
Specializations
If you're specialized:
Own page = SEO opportunity
Team
If you have multiple therapists:
Functions for Therapist Websites
1. Online Appointment Booking
Advantage for patients:
Advantage for you:
Systems:
Costs:
€300-1,500 setup + €20-50/month
Important:
GDPR-compliant! Only EU providers or self-hosted.
2. Contact Form
Must-have, but done right:
GDPR-compliant:
Fields:
Important:
Form should be fillable in 60 seconds.
3. Emergency Button
Visible notice:
"For acute emergencies, please call 144"
Why:
4. Download Area
Useful documents:
Advantage:
Saves time at first appointment.
GDPR and Legal Specifics
What You Must Consider
1. Medical Confidentiality Digitally
Your website may NEVER:
2. Testimonials and Reviews
Important:
Obtain written consent!
Better:
Link to Google/Jameda reviews (public).
Legally safer:
Anonymized reviews ("Patient M., 45")
3. Online Forms
GDPR requirement:
Health data:
Special protection category! Extra careful.
Tip:
Only ask what you really need.
4. Cookies and Tracking
If you use analytics:
Alternative:
Matomo (self-hosted) = more GDPR-friendly
Legal Mandatory Information
Imprint:
Privacy policy:
Design Tips for Therapists
Color Psychology
Calming colors:
Avoid:
Images
Authentic instead of stock:
If stock photos:
Font
Readability is king:
Layout
Clear structure:
Practical Example: Therapie Knam Website
As a reference for successful therapist websites, Therapie Knam from my portfolio serves.
What works well:
Elements:
Result:
Regular patient inquiries through the website.
See more examples at [Web Design for Freelancers](/de/webdesign-freiberufler-kreative).
Checklist: Your Therapist Website
Content:
Technical:
Legal:
Trust:
SEO:
Costs for Therapist Website
Basic Website: €1,500-2,500
What's included:
For:
Extended Website: €2,500-4,000
Additionally:
For:
Premium Website: €4,000-6,000+
Additionally:
Ongoing costs:
Avoid Common Mistakes
Mistake 1: Too Medical
Problem:
Technical terms without explanation.
Solution:
Explain everything so a 12-year-old understands it.
Mistake 2: No Clear Specialization
Problem:
"We do everything for everyone."
Solution:
Show your strengths and focus areas.
Mistake 3: Hidden Contact Details
Problem:
Phone number only in imprint.
Solution:
Header of every page + contact button.
Mistake 4: Stock Photo Parade
Problem:
Only purchased photos, no real ones.
Solution:
At least your photo and practice photos real.
Mistake 5: Ignoring GDPR
Problem:
Privacy treated as secondary.
Solution:
Think GDPR compliance from the start.
How I Support Therapists
As a web designer with experience in healthcare, I know what matters.
Specifically for Therapists
I understand:
Included:
Price from €1,800:
Optional:
Free initial consultation:
Together we discuss your needs.
Contact:
📧 info@amadeuswebdesign.com
📱 +43 650 7964955
---
*Written for therapists, doctors and healthcare providers in Salzburg and Austria | December 2025*
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